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Loyalty marketer MyPoints.com added five brands to its e-commerce portal, MyPoints Shopping!, including CVS pharmacy, specialty retailer Illuminations, magazine publisher National Geographic, department store chain Nordstrom and online pet supply retailer Petopia.

The MyPoints loyalty program is an opt-in advertising service with more than eight million members who earn rewards points for interacting with marketers on the Web and via targeted, rich-media e-mail.

MyPoints enables businesses to identify, acquire and retain customers through a program that integrates highly targeted e-mail and Web-based advertising with incentive points to respond both online and off-line.