Looking to get in on this year's predicted online holiday shopping boom, The Walt Disney Co. Wednesday invested a controlling stake in online toy retailer toysmart.com.
Disney's Buena Vista Internet Group (BVIG) reportedly took a 60 percent stake in toysmart.com for $20 million with another $25 million in free advertising, according to the New York Times. The companies did not disclose any financial details, but said that BVIG will hold three of five seats on the toysmart.com board of directors and will provide marketing support to help build the toysmart.com brand.
Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition::
Disneys Buena Vista Internet Group Takes Majority Stake In Toysmart.com Disneys Buena Vista Internet Group Takes Majority Stake In Toysmart.com The
http://www.internetretailer.com/internet/marketing-conference/indexc219.htmlHOME |
Unlike other online toy companies, toysmart.com specializes in retailing educational and high-quality toys and games for children. The site also provides information and resources for parents and care givers.
"toysmart.com and BVIG believe that high quality, educational toys represent an exciting business opportunity in a fast-growing market segment," said Chuck Davis, president of eCommerce at BVIG.
Kiosk Self-Service: Retail and Retail Stores Archives::
We are putting a stake in the ground when it comes to these categories by making NEW YORK (CNNMoney.com) -- Circuit City will roll out new, smaller stores in
http://www.gokis.net/self-service/archives/cat_retail_and_retail_stores.htmlHOME |
CNN Transcript - Moneyline News Hour: Dow Climbs 56.57 to 10,783.76 ::
toysmart.com, a failed e-tailer of which Disney is a majority owner, a majority Well tell you how GEs sizable stake in PaineWebber paid off.
http://transcripts.cnn.com/TRANSCRIPTS/0007/12/mlld.00.htmlHOME |
"Our investment in toysmart.com strengthens our commitment to serving the online commerce needs of families."
Pre-Article:Liquid 5.0 Features Multi-Format Support, Watermark
Next-Article:Nordstrom Joins E-Tailer Fray
|
