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Auto parts e-tailer CarParts.com launched real-time customer service on its site in conjunction with PeopleSupport.

Using a joint customer-care management approach, consumers may interact with PeopleSupport.com's eReps to obtain real-time assistance for general information 24 hours a day.

In addition, customers have the option to directly query CarParts.com's sales specialists, who will answer specific, part-related questions via real-time interactive chat seven days a week, during specified times.

PeopleSupport.com's eReps are trained in CarParts.com's automotive-accessories site and will aid site visitors with customer-service- and sales-support related inquiries.

Financial arrangements were not disclosed. "Carparts.com is about getting the part you need when you want it. That immediate service is the essence of PeopleSupport.com," said Lance Rosenzweig, chairman and president of PeopleSupport.com