Fogdog Sports Raises $20 Million
The round included earlier participation from Venrock Associates and Vertex Management, and from Fogdogs original investors, J. H. Whitney & Co., Draper Fisher Jurvetson and Novus Venture Partners.
"This round of investment gives Fogdog Sports' a very strong financial basis to expand merchandising, distribution and customer service operations, to support marketing and other brand-building efforts and to grow our international business," said Fogdog CEO Tim Harrington.
Fogdog Sports was originally SportSite.com, changing its name in November 1998. The Sprout Group is the venture capital affiliate of Donaldson, Lufkin & Jenrette.
"Fogdog's clear leadership in a large and fragmented market perfectly fits our investment objective in electronic commerce," said Alex Rosen, vice president at the Sprout Group. "We are excited to work with a great management team and existing investors to leverage Sprout's expertise in e-commerce and traditional retailing."
December 3rd, 2008, posted by smith