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ForRetail Inc. said it is enhancing its service and tech solutions to become a vertical B2B Applications Service Provider specifically designed to help fragmented sectors of the retail industry such as giftware, home accents and home furnishings start doing business online.

The company's collaborative e-commerce solution offers customers their own transactional Web site that works with existing supply chain channels using a fixed-cost model.

"By establishing an Internet pipeline for vendors and sales agencies that is fast to market, customizable and cost-effective, ForRetail's ASP network is delivering a turnkey e-commerce solution that has the collaborative functionality and flexibility to support all areas of the gift and home furnishings markets -- all at the same time," said Michael Burgess, founder and chief executive officer of ForRetail.com.

ForRetail said its PowerUp solution delivers custom-branded, catalog-enabled transaction Web sites and a dynamic industry network that provides vendors and their sales agencies with the functionality they need to manage their customers, products, orders and online sales in eight weeks.

The ForRetail industry-specific network also allows the vendor to showcase its catalog on the ForRetail.com marketplace and any ForRetail hosted sales agency sites that carry that vendor's lines. The vendor has real-time control of any updates to its site, and all changes will automatically be carried out throughout the network, updating the marketplace information and any partner sales agency site.

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