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Dell Computer Corp. beefed up its Latin American Web site sales operation,offering product information, service and support from the site, and the ability to custom-build a computer system and pay for it over the Web.

Dell said it expects the number of online purchases in the region to accelerate as more buyers move online and realize that Web shopping is safe, easy and efficient.

Latin American Web shoppers can custom-design the system they want by selecting variables such as size of monitor, hard disk and memory from pull-down menus.

Prices on the Latin American site are in U.S. dollars. Dell, which has a goal to do 50 percent of its business globally online by the end of the year 2000, said it currently sells more than $14 million in products each day over the Web. The company has unique Web pages for 44 countries in 21 languages.