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E-commerce marketing site CoolSavings, which offers consumers coupons, rebates, savings notices, free samples and gift certificates from national e-commerce and brick and mortar retailers, said it has reached the five million member mark.

In the fourth quarter of 1999 alone, the site registered more than 1 million new members, the company said.

Advertisers on coolsavings.com include Kids "R" Us, Service Merchandise, PETsMART.com, barnesandnoble.com, eToys, BigStar.com and CDNow among others.

CoolSavings offers consumers a variety of savings opportunities in exchange for self-reported household demographic information. Members' profile information is enhanced the more they use the site, as each clip/click that a member makes on the site is saved at the household profile level.

Personal information is confidential, the company says, but this detailed demographic and behavioral pattern data helps to target the offers and savings opportunities from merchants.